Sarah Nields

The inspiration for the Feeser’s 2023 Calendar came from a design my boss put together for one of our break room walls. Months before the calendar was even on our minds, she had the idea of creating this fun, pop art style piece, with the intention of making Feeser’s warehouse employees feel like the superheroes we see them as. So when drafting ideas for the calendar, it felt like a good idea to keep that momentum going/

The calendar goes out to all our customers, and we know that they are still facing challenges in keeping their patrons happy as the world is coming out of the pandemic. We wanted them to know that they’re heroes, too - heroes of the food industry.

To the left is the design for the break room wall. I’ve also included some of the materials we received for our sponsored months, as well as the first draft for the cover and inside cover. To see the full calendar, click here

For Feeser’s 2022 calendar, Mrs. T’s Pierogies sponsored the month of October in honor National Pierogi Day. We put together the “Savor the Date” campaign, sending out save the date style invites to our customers to let them know the “big day” was coming up. Along with the flyer, we also posted on social media leading up to and on the day, sent out an email blast to our customers, and ran web banners on our website.

For this project, I was tasked with tasked with creating a logo and business cards for a campground called Sheshequin. When creating the first round of draft, I really wanted to make sure I touched on every aspect of camping to see what iconography spoke to the clients most. They really liked the mountains, but felt rolling mountains better suited the campground instead of peaks. Once we settled on a logo, I drafted the business cards.

When creating any big publication like this for Feeser’s, the protocol is generally to collect a bunch of product flyers for items that we have been pushing recently or are relevant, and group them together in one cohesive flyer. In the case of this plant-based booklet, I wanted to change a couple things around that I felt had been printed too much already. For example, The Rich’s product flyer hadn’t been touched in a little over a year, so I wanted to refresh it’s look to better match the theme of the whole booklet. The first five images to the left are the old design, the last five are my redesign.

To see the entire publication, click here.

American Wood Company is a manufacturer of wooden frames for the upholstered lift chair industry. Maple is the primary type of wood used by the company, so the client wanted me to focus on the maple leaf graphic after seeing the initial draft. When deciding on colors, I showed the client some patriotic options, a natural/realistically colored one, and one in the town’s school colors (blue and gold). He ultimately decided the patriotic represented the brand best.

When Feeser’s brought in Cholula Street Taco Mix, I was tasked with putting together a one page flyer for our sales reps to use, an email blast for our customers, a graphic for promotion on social media, and web banners for our website.

To the left is a rebate flyer provided by McCormick that I reworked into the flyer for Feeser’s.

I had complete creative freedom when creating the Feeser’s bandana, so I wanted to make sure I covered a variety of styles. Ultimately we went with the pop art themed one, as it fit the branding we were creating internally for the employees at Feeser’s.

Typically, when I am given the task of putting together a new product flyer at Feeser’s, I’m given a point of sale, and occasionally some assets to work with. In this case, I wasn’t really given anything at all. Luckily, the IZZE website was filled with very strong and fun branding, and I used it as the inspiration for the product flyer. Along with the flyer, I created social images and web banners.

A personal logo I created for a friend.

To create this flyer, I used the point of sale from Tyson on the left. Along with the flyer, I created a social image and web banners for the Feeser’s website.

Feeser’s went through heavy rebranding over the pandemic. With each new year, the brand has been pushed further and further into modernity. When creating this calendar, I wanted to push the brander farther than it had been before, and create something fun and graphic, so that everyone could look forward to seeing what was on the next month’s page.

To see the full calendar, click here.

In the summer of 2019, I interned at the Graphic Hive in Williamsport, PA. These are various designs I worked on for the company’s clothing line, River Valley Apparel. The line initially focused on Williamsport pride, but in my time working there, they decided to branch out to Pennsylvania pride. I was tasked with coming up with some ideas to fit this new position.

As Graphic Design Chair for Penn State University’s AAF Nittany Group, I was in charge of designing the plans book for the competition. This year, our client was Adobe. I drafted several concepts to present to the team that I felt best represented the Adobe brand, and we all decided that this motif of light trails best represented the streamlined, futuristic qualities that make up the Adobe Experience Cloud for Advertising. This idea even inspired the theme of our campaign, Envision Simplicity, where we utilized those light trails as symbols of speed and connectivity.

The Creative Circle is a subgroup of the AD/PR club that a classmate and I developed the summer into our senior year at Penn State University. We noticed a lack of opportunities for creatives in our Advertising department, and wanted to give students a space where they could develop their skills and learn about classes and projects they could get involved in. This is the development process of the logo I created for the club.

For my creative strategies class, we were tasked with creating two additional advertisements that would fit the concept of a pre-existing campaign. I chose to work on Cheez It “The Big Cheese.” The first two are the ads I created, and the rest are the ads from the actual campaign.